How to launch your Shopify brand in the Japan


Expanding your online business into a new market can be a game-changer, and the Japanese market presents a unique opportunity for Australian Shopify merchants. Stop+Care, in partnership with the Tokyo-based agency WEBLIFE, is here to provide comprehensive support and services to help you succeed in this booming market.

The Appeal of the Japanese Market

Japan is the third-largest economy in the world and has a rapidly growing ecommerce sector. With a tech-savvy population, high purchasing power, and increasing online sales, there's no better time for Australian Shopify merchants to enter this lucrative market.

One essential aspect of expanding into the Japanese market is understanding that merely translating your existing assets won't cut it. To truly succeed, you need a tailor-made strategy designed specifically for Japan. This may require an entirely different approach to your local content and marketing efforts.

Our partnership with WEBLIFE enables us to offer a holistic solution for penetrating the Japanese market, including launching a local Shopify store, establishing a local social media presence (organic and paid), and implementing local PPC and SEO strategies.

Our Comprehensive Services

Together with WEBLIFE, we provide an extensive range of services to ensure your success in the Japanese market:

  1. Branding and Packaging: Adapting your brand identity and packaging to resonate with Japanese customers, taking into account cultural differences and local preferences.
  2. Copywriting and Content Creation: Crafting engaging, locally relevant content in Japanese to connect with your target audience and ensure your messaging is culturally appropriate.
  3. UI Design and Development: Building a user-friendly and visually appealing online store that caters to the unique needs and preferences of the Japanese market.
  4. Platform Migrations and Integrations: Seamlessly transitioning your store to a platform that supports the Japanese market, and integrating with local payment, shipping, and logistics solutions.
  5. Email & SMS Marketing: Implementing targeted marketing strategies to reach and retain Japanese customers, taking into account local preferences and regulations.
  6. Social Media Advertising on platforms like Pinterest, Snapchat, and TikTok: Amplifying your brand's presence across popular Japanese social media platforms, utilising a mix of organic and paid strategies tailored to local trends and user behaviour.
  7. Google Ads: Maximising your visibility in Japanese search results with targeted ad campaigns, incorporating local keywords, and understanding the nuances of Japanese search behaviour.
  8. Local SEO: Optimising your website for Japanese search engines, focusing on local keyword research, and building a strong online presence to rank well in local search results.
  9. Local PPC: Creating and managing pay-per-click campaigns that target Japanese consumers, using insights from local search behaviour to maximise your return on investment.

Success Stories and Proven Results

Our track record speaks for itself. Dive into our Case Studies to discover how we've helped brands like Cachet, Coast to Coast, Fred Perry, JS Health, and One Mile succeed in new markets.

These success stories demonstrate our ability to adapt strategies to meet the unique needs of the Japanese market. Our partnership with WEBLIFE ensures that we have the local expertise and knowledge necessary to craft tailor-made solutions for your brand.

Local Partnerships and Collaborations

In addition to our partnership with WEBLIFE, we also collaborate with local influencers, content creators, and other industry professionals to ensure your brand gets the exposure and credibility it needs to thrive in the Japanese market. By tapping into these networks, we can further elevate your brand's presence and establish strong connections with your target audience.

Ongoing Support and Guidance

As you launch and grow your Shopify store in Japan, our team remains dedicated to providing ongoing support and guidance. We'll help you navigate any challenges that arise and offer insights into the ever-evolving Japanese e-commerce landscape.

Our commitment to your success goes beyond the initial launch. We'll continue to work with you to refine your strategy, optimise your online presence, and maximise your ROI in the Japanese market.

WEBLIFE: Your Local Expert in the Japanese Market

WEBLIFE is a Tokyo-based digital agency that specialises in e-commerce, web development, and digital marketing. With a wealth of experience and local knowledge, they are perfectly positioned to help you succeed in the Japanese market.

Founded in 2012, WEBLIFE has quickly grown to become one of the most reputable digital agencies in Japan. Their team of experts includes professionals in web design, development, branding, content creation, digital marketing, and more. WEBLIFE is dedicated to providing high-quality services and support, and their track record of success speaks for itself.

Web Life's Mission

Web Life's mission is to support their clients in creating and promoting their online presence to drive business growth. They believe that a strong online presence is the key to success in today's digital age, and their team is committed to helping you achieve this goal.

Core Values

Web Life's core values reflect their dedication to excellence and customer satisfaction:

  1. Commitment: They are fully committed to their clients and strive to exceed expectations at every opportunity.
  2. Creativity: They approach each project with an open mind and a willingness to think outside the box.
  3. Collaboration: They believe that working closely with their clients and partners is essential to achieving the best results.
  4. Growth: They are continuously learning and growing, staying up-to-date with the latest industry trends and technologies.

Comprehensive Services

WEBLIFE offers a wide range of services to help you establish a strong online presence in the Japanese market:

  • Web Design & Development
  • Ecommerce Solutions
  • Branding & Logo Design
  • Content Creation & Copywriting
  • Digital Marketing & SEO
  • Social Media Management

By partnering with Stop+Care, WEBLIFE brings its local expertise and knowledge to the table, ensuring that your brand is well-equipped to thrive in the Japanese market. Together, our collaboration provides a seamless, end-to-end solution for your e-commerce expansion journey.

With WEBLIFE as your local partner, you can be confident that your brand will be expertly positioned and promoted in the Japanese market, maximising your chances of success.

Ready to Get Started?

If you're an Australian Shopify merchant looking to launch in the Japanese market, let's talk! Our team of experts, combined with WEBLIFE's local knowledge, will guide you every step of the way.

Feel free to contact us to discuss your expansion plans, or check out our job listings to join our growing team of e-commerce and digital marketing professionals.

Embarking on the journey to expand your Shopify store into Japan can be both exciting and challenging. But with the right partner by your side, you'll be well-equipped to navigate the complexities of the Japanese market and achieve lasting success. Trust Stop+Care and WEBLIFE to help you unlock the full potential of your e-commerce business in Japan.