TikTok Advertising

It’s important to set realistic goals and allocate a budget that is aligned with your business objectives. The best way to calculate this will be by looking at your current average order size as well as the conversion rate as well as estimating the PPC cost per click (CPC).

If your shop’s conversion rate is 10% and the order size is $50 then you can assume that you will generate 100 orders for every 1000 visitors. Assuming that the CPC for a similar product is $1 that is a $1,000 investment with a purchase potential of $5,000 in revenue.

Paid social refers to the use of social media platforms, such as TikTok, to promote a brand or product through paid advertising. Paid social campaigns on TikTok allow businesses to reach a specific target audience, drive engagement and increase conversions by showcasing their products and services through eye-catching and engaging content. The goal of paid social on TikTok is to complement a brand's overall marketing strategy and create a holistic approach to reach consumers on the platforms they use most.

As a TikTok Marketing Partner agency, Stop+Care creates thumb-stopping content on TikTok by working with the best content creators. The campaigns are designed to complement your brand’s full Omni Channel strategy and are always in line with the three main paid social performance pillars - data, creative, and media strategy.

Stop+Care works as a digital marketing partner alongside your internal marketing department and other third-party teams like creative agencies, influencers, and content creators.

ROAS (Return on Ad Spend) is a metric that measures the return on investment (ROI) from a TikTok advertising campaign, and it's calculated by dividing the revenue generated by the cost of the advertising campaign. In other words, it helps you understand the profitability of your TikTok advertising efforts.

At Stop+Care, we understand the importance of ROAS for our clients, and that's why we always strive to optimize TikTok advertising campaigns to achieve the highest possible ROAS. Our team of experienced professionals combines data-driven insights, creative strategy, and media buying expertise to create TikTok campaigns that drive maximum return on investment.

Stop+Care is a full-service digital agency with a strong emphasis on e-commerce performance. In their TikTok campaigns, they look at the big picture and utilize the entire digital ecosystem, from e-commerce website design to Shopify Plus development and Klaviyo email marketing and automation.

Stop+Care's TikTok campaigns are always designed to complement your brand's full Omni Channel strategy, ensuring that the ads align with your brand's overall marketing goals.

The time it takes to see results from TikTok ads can vary depending on several factors such as your target audience, ad budget, and ad relevance. On average, it can take anywhere from a few days to a few weeks to see results. However, with a well-designed and well-executed TikTok ad campaign, you can expect to see results faster.

At Stop+Care, we strive to deliver results as quickly as possible by utilising our expertise in data, creative and media strategy, and e-commerce performance to create the most effective TikTok ad campaigns for our clients. We continuously monitor and optimise our campaigns to ensure that they are delivering the best possible results.

As a TikTok Marketing Partner agency, Stop+Care can help you track a variety of conversions on your TikTok Ads. The conversions you can track may include website conversions, app installs, app engagement, lead generation, video views, and others. The specific conversions you can track will depend on the objectives you set for your TikTok Ads campaign and the type of business you are promoting. With the right metrics and tracking in place, you will be able to measure the success of your TikTok Ads campaign and adjust your strategy accordingly to optimise results.

To measure the return on investment (ROI) of your TikTok ad campaign, you need to track the revenue generated from the campaign and divide it by the total cost of the campaign. You can also track key metrics such as impressions, clicks, and conversions to see how effectively your ad is performing. By analyzing these metrics, you can determine the cost per acquisition and the overall return on investment.

At Stop+Care, we are experienced in setting up and managing TikTok ad campaigns and can help you measure the ROI of your campaign by tracking the right metrics and analyzing the results. Our team will work with you to develop a data-driven strategy that maximizes the ROI of your TikTok ad spend.