Google Advertising

It’s important to set realistic goals and allocate a budget that is aligned with your business objectives. The best way to calculate this will be by looking at your current average order size as well as the conversion rate as well as estimating the PPC cost per click (CPC).

If your shop’s conversion rate is 10% and the order size is $50 then you can assume that you will generate 100 orders for every 1000 visitors. Assuming that the CPC for a similar product is $1 that is a $1,000 investment with a purchase potential of $5,000 in revenue.

Pay Per Click, often abbreviated down to PPC or PPC ads, refer to digital advertising created to list your products or services in search engines like Google. Google Ads is the leading PPC channel in Australia and it includes products like Google Shopping, YouTube Ads, Google Adwords, Google Local Ads, Gmail Ads and more.

Pay Per Click (PPC) uses Google Paid Advertising to show your company in the sponsored results. This is a proven way to generate impressions and traffic to your site, however, each click on the ad must be paid for.

Search Engine Optimisation (SEO) is a set of activities and best practice implementations in order to rank your site at the highest possible level in the Organic Search Results. SEO is a long-term tactic and often requires months to develop results.

Stop+Care offers a variety of pay-per-click (PPC) campaigns to help businesses promote their products or services online. Some of the different types of PPC campaigns we offer include:

Search ads: These are ads that appear at the top or bottom of search engine results pages when someone searches for a specific term or phrase.

Display ads: These are banner ads that appear on websites, usually in the form of images or videos.

Social media ads: These are ads that appear on popular social media platforms, such as Facebook, Instagram, TikTok, Snapchat, Pinterest or LinkedIn.

Shopping ads: These are ads that appear in search results when someone searches for a specific product. They typically include a product image, price, and a link to the website where the product can be purchased.

Remarketing ads: These are ads that are shown to people who have previously visited a website or taken a specific action, such as adding an item to their shopping cart but not completing the purchase.

Video ads: These are ads that appear as pre-roll or mid-roll ads in online videos, such as on YouTube or on websites that feature video content.

Mobile app ads: These are ads that appear within mobile apps, and they can be targeted to specific users based on their interests and behaviours.

Stop+Care can help you choose the right PPC campaign for your business and target the right audience to ensure maximum visibility and success. Contact us to learn more about how PPC campaigns can help you promote your business online.

At Stop+Care, we understand the importance of maximizing the return on ad spend (ROAS) for your pay-per-click (PPC) campaigns. ROAS is a measure of how effectively a PPC campaign is generating revenue, and it is calculated by dividing the total revenue generated by the campaign by the total amount spent on the campaign.

To calculate ROAS, you will need to know the total amount spent on the campaign and the total revenue generated by the campaign. You can use the following formula to calculate ROAS:

ROAS = Total Revenue / Total Ad Spend

For example, if you spend $1000 on a PPC campaign and generate $2000 in revenue from that campaign, your ROAS would be 2. This means that for every dollar spent on the campaign, you were able to generate $2 in revenue.

It is important to note that ROAS is not the same as profit margin, which measures the percentage of revenue that is profit after all expenses have been subtracted. To calculate the profit margin, you will need to subtract the cost of goods sold and other expenses from the total revenue generated by the campaign.

Monitoring and optimising ROAS is an important part of managing a PPC campaign, as it can help you ensure that you are getting the best possible return on your advertising investment. At Stop+Care, we can help you track and optimise your ROAS to maximise the effectiveness of your PPC campaigns. Contact us to learn more about how we can help you improve your ROAS.

As a full-service digital agency located in Melbourne, Stop+Care specializes in providing SEO and Google Ad campaigns to businesses of all sizes and industries. We believe that any business, regardless of size or industry, can benefit from advertising on Google.

Google is the most widely used search engine in the world, and advertising on Google allows businesses to reach a large and targeted audience. By creating well-designed and effective Google Ad campaigns, businesses can drive more traffic to their website, generate leads and sales, and improve their online presence.

At Stop+Care, we have a team of experienced and certified professionals who are skilled in creating and managing Google Ad campaigns that deliver results. We work with businesses to understand their goals and develop customised strategies to help them reach their target audience and achieve their business objectives.

If you're interested in advertising your business on Google, we encourage you to contact us to learn more about how Stop+Care can help. Our team is ready to assist you and help your business succeed online.

Google ads can appear in a variety of places on the Google network, including on Google Search, Google Maps, and Google's partner websites.

On Google Search, ads can appear at the top or bottom of the search results page, or on the right-hand side. These ads are triggered by specific keywords that you choose, and they are designed to be relevant and useful to users who are searching for those keywords.

On Google Maps, ads can appear when users search for a specific location or category of business. These ads can include a business's location, phone number, and website, as well as reviews and ratings from other users.

On Google's partner websites, ads can appear on websites that have signed up to show Google ads. These ads can be targeted to specific users based on their interests and browsing history, and they can appear in a variety of formats, such as text ads, display ads, and video ads.

Overall, the goal of Google ads is to make it easy for businesses to reach their target audience and promote their products or services in a way that is useful and relevant to users. Stop+Care can help you create and manage Google Ad campaigns that are tailored to your business goals and target audience, and that appear in the most effective locations on the Google network.

To get your product to appear in Google Shopping, you'll need to set up a Merchant Center account and create a product feed. Here's how:

Sign up for a new Merchant Center account by visiting the Google Merchant Center website and providing your business information.

Create a product feed that lists all of the products you want to include in Google Shopping. This can be a Google Sheets spreadsheet, a CSV file, or an XML file, depending on your preference.

Upload your product feed to your Merchant Center account by going to the "Feeds" tab and clicking the "Add feed" button.

Set up a Shopping campaign in Google Ads to choose which products to advertise, set your budget, and target your ads to the right audience.

Once your Shopping campaign is set up, your products will start appearing in Google Shopping search results and on Google Shopping ads. You can track the performance of your campaign and make any necessary adjustments through your Google Ads account.

If you need help setting up your Merchant Center account or creating a product feed, the team at Stop+Care can assist you. We are a full-service digital agency based in Melbourne with expertise in e-commerce and Google Shopping. Contact us to learn more about how we can help your business succeed online.

It can take anywhere from a few days to a few weeks to see results from a pay-per-click (PPC) campaign. The exact timeline will depend on a variety of factors, including the competitiveness of the keywords being targeted, the quality of the ad copy and landing pages, the size of the target audience, and the overall budget for the campaign. Generally, it is recommended to give a PPC campaign at least a few weeks to gather data and optimize performance before making any major changes. It is also important to track and analyze the performance of the campaign regularly to identify areas for improvement and make adjustments as needed.

As a full-service digital agency located in Melbourne, Stop+Care can help you track a wide range of conversions on Google Ads. Some of the conversions you can track include:

Website conversions: These are actions that visitors take on your website, such as filling out a form, making a purchase, or signing up for a newsletter.

Phone call conversions: These are phone calls that are made to your business as a result of your Google Ads campaign.

App installations: If you have a mobile app, you can track how many users install your app as a result of your Google Ads campaign.

Store visits: If you have a physical store, you can track how many users visit your store as a result of your Google Ads campaign.

Lead form submissions: You can track how many users submit a lead form on your website as a result of your Google Ads campaign.

By tracking these conversions, you can get a better understanding of the effectiveness of your Google Ads campaign and make any necessary adjustments to improve your results. The team at Stop+Care can help you set up and track conversions on Google Ads, as well as provide guidance on how to optimise your campaign for better results. Contact us to learn more.

Stop+Care offers monthly Google Ads reporting to our clients to help them understand the performance of their campaigns and make informed decisions about their advertising efforts.

Our monthly Google Ads reporting includes a variety of key metrics and insights, including:

Impressions: The number of times your ads were displayed to users.

Clicks: The number of times users clicked on your ads.

Cost: The total amount you spent on your Google Ads campaign.

Conversion rate: The percentage of users who completed a desired action (such as filling out a form or making a purchase) after clicking on your ad.

Cost per conversion: The average cost of each conversion, is calculated by dividing the total cost of the campaign by the number of conversions.

Click-through rate (CTR): The percentage of users who clicked on your ad after seeing it, calculated by dividing the number of clicks by the number of impressions.

Quality score: A rating that reflects the relevance and quality of your ads, keywords, and landing pages.

In addition to these metrics, our monthly Google Ads reporting also includes insights and recommendations for optimizing your campaign and improving its performance. Contact us to learn more about how we can help you track and improve the performance of your Google Ads campaigns.

As a full service digital agency located in Melbourne, Stop+Care can help you measure the return on investment (ROI) of your marketing campaigns. Here are some steps you can follow to measure the ROI of your campaign:

Set clear goals for your campaign: Before you can measure the ROI of your campaign, you'll need to define what you hope to achieve. This could include increasing website traffic, generating leads, or making sales.

Track relevant metrics: To measure the ROI of your campaign, you'll need to track metrics that are relevant to your goals. For example, if your goal is to generate leads, you'll want to track metrics like the number of leads generated, the cost per lead, and the conversion rate.

Calculate the ROI: Once you've tracked the relevant metrics, you can calculate the ROI of your campaign by dividing the total return (such as the revenue generated from sales or the value of the leads generated) by the total cost of the campaign.

Make adjustments as needed: Based on the results of your ROI calculation, you can make adjustments to your campaign to improve its performance and increase its ROI.

Measuring the ROI of your marketing campaigns is an important part of evaluating the effectiveness of your marketing efforts and making informed decisions about how to allocate your resources. The team at Stop+Care can help you track and measure the ROI of your campaigns, as well as provide guidance on how to optimize them for better results. Contact us to learn more.

To set up Google Analytics (GA4) and conversion tracking for your Shopify store, you will need to follow these steps:

Sign up for a Google Analytics account if you don't already have one. You can do this by going to analytics.google.com and following the prompts to create an account.

Once you have created an account, you will need to set up a property for your Shopify store. A property is a website or app that you want to track with Google Analytics. To set up a property, click on the "Admin" button in the bottom left corner of the dashboard.

In the "Property" column, click on "Create Property" and follow the prompts to set up a new property for your Shopify store.

Once you have set up your property, you will need to install the Google Analytics tracking code on your Shopify store. To do this, go to the "Tracking Info" section in the property settings and click on the "Tracking Code" link.

Follow the prompts to set up the tracking code on your Shopify store. You will need to copy the tracking code and paste it into the "Additional Google Analytics Javascript" field in your Shopify store's "Preferences" settings.

Once you have installed the tracking code, you can start tracking conversions on your Shopify store by setting up conversion goals in Google Analytics. To do this, go to the "Goals" section in the property settings and click on the "New Goal" button. Follow the prompts to set up your conversion goals.

You can also set up conversion tracking for specific products or pages on your Shopify store by creating "Event" goals in Google Analytics. To do this, go to the "Events" section in the property settings and click on the "New Event" button. Follow the prompts to set up your event goals.

By following these steps, you should be able to set up Google Analytics (GA4) and conversion tracking for your Shopify store. If you have any questions or need further assistance, you can contact the Stop+Care team for assistance.